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The project uses sign spinning as a platform for the reconsideration of urban storytelling and corporate discourse. During the Spinteraction Tour five double-sided vinyl signs were used by a group of talented sign spinners to perform a 10-verse poem for drivers and passersby in several locations throughout California.
The tour was part of many events and exhibitions including The Haunted Word, curated by John Souza at CB1, the San Jose Biennial, and the Long Weekend at the Armory Center.
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